NEO LABEL FOOTWEAR
While at Vapor Studio, I had the chance to work with newest division in Adidas called Neo, a youth driven brand designed for the Adidas Fast Fashion Initiative. Once launched, Neo went from zero to a $500 million brand virtually overnight. I was the sole designer for the footwear projects assigned to Vapor Studio. It was a great opportunity for me to work directly with the adidas designers as well as all the NEO label directors. Due to the speed of this project, hand sketching needed to be tight and design intent needed to be as accurate as possible. A majority of the sillouettes were based on traditional adidas uppers however with a modern twist in regards to materials, construction, and details.